博客首页|TW首页| 同事录|业界社区


昨天,Edwyn 告诉我 blogkumedia 签下了第一单 sponsorship 广告合同,这对于坚持不上 Adsense 类点击付费广告的 Edwyn 来说,是不小的安慰和鼓舞。


Although, I wouldn’t say the rate is anywhere near English blog media sites, I still regard this as a crucial step akin to a baby’s first step.

最近 Edwyn 一直周旋于投资顾问和 VC 之间,以至于事先制订好的新公司筹备计划迟迟未能走入正轨,我也正好落得轻松,好好的完善一下自己的思路——我指的是 blog media 2.0 。


近年来,以 GawkerWeblogsinc9rules blog network 为代表的 blog media (有关 blog media 的方方面面,建议关注 sayonly 维护的两个 blog :sayonlyhellomedia )开始在国外流行,并逐渐在国内兴起。 它们虽然各有特色,但从形式上都有以下特点:


1.整个 network 由若干个独立的 blog 构成,每个 blog 关注的领域和侧重点有所不同,并集结、咬合在一起,共同孕育某一固定读者群体。


2.各 blog 的作者多有传统媒体从业经验,或者干脆就是专栏作家、SOHO 写手或者编辑,在其维护 blog 的领域,这些 blogger 可以简单的被化规为“精英”、“专家”。


3.读者对这些 blog 内容的贡献几乎为零,互动性较差。blog 的黏度主要来自对“精英”的信任。


基于此,我认为,blog media 实际上是一种传统的精英模式——比如典型的 slashdot 即可直接作为某 blog media 的成员 blog。基于此,我们甚至可以将它们称为 blog 门户(之前有传闻 weblogsinc 会改版为门户类界面),而其成员 blog 则可以看成是传统门户的垂直频道。这不过 blog media 的“频道”设置更加扁平化而已。比如新浪的体育频道下面可能还有篮球、足球……,而 blog media 则直接提供篮球、足球等成员 blog。


基于此类特征的 blog media,我将它们称为 blog media 1.0。我认为它们的发展是不符合趋势的,所以我提出了 blog media 2.0 的概念。它包括几层含义:


1.它承认精英模式的意义,是从 blog media 1.0 基础上发展而来。


2.它也承认用户(读者)创造价值的能力,认同草根模式是未来信息输出的重要力量。


3.blog media 不应该单纯是“播报式”,社区化、社会化、个性化将是未来互联网的形态,blog media 2.0 同样是。


我目前想到的执行方案便是blog media 2.0= blog media 1.0 + digg 模式 + 圈子 。任何一个 blog 以维护 blogger 为精英主导,在读者群中形成一个共同的关注领域,并将“精英”对读者的影响力发挥到极致,这是 blog media 1.0 部分;一个成员 blog 提供一个领域,围绕该领域的 digg ,可以增加用户黏度,并为blgger 提供读者真正关注点的借鉴,这是 digg 模式部分;一个领域必然聚集一批有共同诉求的读者群体,而圈子则是满足他们的这种诉求的最好方式,这或许也是 blog media 2.0 盈利模式方面与 blog media 1.0的最大不同。


以上是我的粗略想法,欢迎同好者赐教!


Gtalk:joychan.cn#gmail.com
MSN Messenger:ninjai#hotmail.de
QQ:287367390


Technorati Tags: ,
Tags Categories: blogmedia, blognetwork


上一篇: 旧文新帖:产业转型与被死盯的富士康
下一篇:blog media应该多点“技术含量”

3条评论

  1. Start by meeting together with the consultant who may identify together with me your nutritional habits the aptitude regarding losing weight. You’ll be weighed as well as measured, as well as may obtain a each day program containing detailed menus by using calorie counts. Me meet by using the consultant privately one time a week. During the 1st four weeks each meeting focuses on the one subject not to mention food, taking care of your physique, as well as physical exercise. Over the fifth week on a program will be reevaluated where required. Before basically setting up this diet, you get popular into the meals by outstanding these individuals slowly. The consultant may show you healthy cooking techniques. On a meals consist of mainly fruits, vegetables, light dairy items, main grains, and also healthier cooking oils. Me may on a eat good meat, poultry, fish, green beans, eggs, plus nuts. Avoid foods containing outstanding levels of the cholesterol as well as sodium, sugary supplements, and also saturated fats. Several in the ingredients am prepared by Jenny Craig, Inc. Practice the sport as determined having the particular help of your respective consultant. Get on a more active lifestyle. http://chime.in/user/jacobwebster717/chime/119028872156360704 -Cancer (colon, lung, breast, stomach), diabetes, heart illness am all diseases on the affluent. These are generally on a mainly diseases on the Communicate where consumption with meat is definitely good.

发表评论